Top Specialties To Look For In Your Next Mailing Company

Not all mailing companies are the same.

When choosing one for your business or organization, you should first check to see if they specialize in the type of printing you need.

Different industry sectors and types of printing jobs require different capabilities from their mailing companies.

Mailing security, regulatory compliance, and available equipment are all factors to consider.

In this article, we'll outline the main specialties that mailing companies can serve, and the biggest things to look for when choosing a business that claims to be a good fit for your organization.

Promotional Printing: Flyers, Brochures, Coupons

Promotional printing is essential for businesses seeking to market their products or services effectively. Whether it's flyers, brochures, or coupons, promotional materials serve as powerful tools for attracting and engaging customers.

When selecting a mailing company for promotional printing, focus on print quality, customization options, and turnaround time.

Choose companies that offer a wide range of printing capabilities, including variable data printing for personalized promotions tailored to individual recipients. The ability to create coupons, QR codes, and other extras that will boost your business goals are also key.

Make sure to inquire about the level of their design services: Do they offer complete customization? Or just templates. Do you have to provide the design? Or do they do it themselves?

Statement Printing

Statement printing involves the production and mailing of financial documents, such as bank statements and invoices, to customers or clients. 

Accuracy, reliability, and security are critical considerations in statement printing, as these documents contain sensitive financial information.

When choosing a mailing company for statement printing, prioritize companies with advanced data processing capabilities and secure printing facilities.

Make sure the mailing company you choose is SOC II Type 2 Compliant: This means they follow stringent security protocols, including the safeguarding of customers’ digital data, as well as physical restrictions at their printing facilities.

Also consider companies that provide value-added services such as document tracking and reporting to enhance transparency and accountability in financial communications.

Government Printing: Election Materials, Tax Documents, Bills

Government printing covers a broad spectrum of materials essential for civic operations, from election materials to tax documents and utility bills.

When selecting a mailing company for government printing, prioritize those with experience in handling sensitive government documents and a proven track record of compliance with regulatory standards.

Ensure that the company has stringent security measures in place to protect data confidentiality and integrity. (See the SOC II Type 2 requirements.)

Additionally, consider companies with expertise in managing high-volume printing projects and meeting tight deadlines, especially during critical periods such as elections or tax season.

Healthcare Printing

In the healthcare industry, printing plays a crucial role in patient communication, education, and compliance.

From medical forms and appointment reminders to informational brochures and prescription labels, healthcare printing requires precision and adherence to strict regulatory standards, including HIPAA regulations.

When choosing a mailing company for healthcare printing, opt for those with specialized knowledge of medical terminology, privacy laws, and industry-specific requirements.

Look for companies that have secure data handling processes and a commitment to patient confidentiality.

Additionally, consider companies that provide personalization, especially when dealing with appointment reminders.

Choosing The Right Mailing Company For Your Business

Now that you know what to look for in your next mailing company, we hope you’ll be able to find a business that can meet your needs.

While it’s important to find a mailing company that specializes in your industry, keep in mind that some mailing companies have multiple specialties.

L & D Mail Masters has over 30 years of experience in mail printing and management, including for businesses that need healthcare, government, promotional, and statement printing services.

When choosing your mailing company, make sure to conduct thorough research, request quotes, and ask the proper questions.

Explore what L &D Mail Masters has to offer here.