The holidays are a season of letters. There are missives to Santa and Christmas cards from loved ones. Not to mention all the packages that arrive during this time. Yes, it’s safe to say that more people are paying attention to their mailboxes during the holidays than any other season. That makes it the perfect time to also capture customers’ attention with direct mail marketing campaigns. Especially since it’s a more lasting and less escapable form of advertisement than a 30-second TV commercial.
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