Email Marketing is More Relevant Than Ever: Why Most Major Marketing Executives Believe So Too

In this blog, we provide a guide on email marketing. We look at what email marketing is and why it's relevant. We discuss the benefits of email marketing and why the misconception that email is dead is wrong and even harmful to your business. Email marketing matters because it is personalized, and you can cater to the audience you are aiming at. Then we move on to one of the most fundamental components of email marketing, the mail list. We talk about its definition before diving into making a dedicated mail list to campaign to your chosen clientele. Then we discuss how you can grow that mail list to reach new and eager customers. It boosts the possibilities of engagement and conversion when a customer trusts you with their email address rather than bombarding them.